What is One Way North? What does it really mean? Why the acronym OWN? These are some of the questions we get a lot. People wonder if there’s some sort of secret or maybe religious meaning to it.

Overall, One Way North is a journey, a concept that leads to a destination or a higher state of being. We’ve written about the concept in some of our previous posts but we haven’t really explained the final part or the ultimate phase of what we call One Way North (we’ll do that later).

As the saying goes, “a picture is worth a thousand words.”

So we’re gonna go ahead and skip the talk and get straight to the task at hand. I would like to present to you the concept and ultimate meaning of one way north through an image.

This design, aka Ultimate, will be made into a t-shirt and hoodie with a limited number of color variations. Release date will be revealed soon. Anyways happy holidays and may the next year be a year filled with success as you strive for the highest state of being, whatever that may be.